Amy Mcilwain
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Jun 12
Amy Mcilwain posted a blog post

​ Klout: I’ll Tell You Mine If You Tell Me Yours.

“What’s your Klout score?” “I’ll tell you mine if you tell me yours.”  It’s becoming near impossible these days to have a conversation about social media without the dreaded mention of Klout.  For those of you unfamiliar with the term, Klout is a program that measures your social influence across many of the most popular social platforms on a scale of one to 100. It’s become a yard stick by which more and more people measure their social value. Your Klout score can get you into airline club…See More
May 24
Amy Mcilwain posted a blog post

Investors Are Listening To Twitter. Are You Talking To Them?

Social media is growing up and news that breaks on Twitter is now news that moves the markets. Real tweets have the power cause political tension, end careers and find a kidney. Fake tweets can have the same effects, and damage control is difficult. There is no way to edit or add a correction to a tweet, and once it has been re-tweeted, those 140 characters take on a life of their own.You’re probably thinking, “My clients aren’t on Twitter and it’s all pointless information being tweeted.”…See More
May 6
Amy Mcilwain posted a blog post

Advisors, Are Your Calls-To-Action Weak? 10 Signs They Need an Overhaul

Have you ever developed an addiction to downloading free offers?  Last week, I was perusing thorough the HubSpot website and couldn’t help but notice myself compulsively downloading e-book after e-book—everything from social media marketing to website creation. Normally, I’m hesitant when it comes to signing up for free offers, but on this occasion I was on a rampage. By the end of the night, I had more 15 e-books in my inbox! And HubSpot probably had enough information to track down my exact…See More
Apr 19
Amy Mcilwain posted a blog post

15 Unexpected Social Media Stats for Financial Advisors

Do you ever wonder how many clients and prospects other financial advisors reel in from social media? How about if your target audience is even on social media?These are questions that occupy the minds of many advisors who are on the fence with social media. And with good reason! Why would you offer time and money to something that you may not get returns out of?Here are some recent stats that may answer some of your burning questions and catch you by surprise:In 2012, more than 60% of…See More
Apr 10
Amy Mcilwain posted a blog post

17 Reasons Your Financial Blog Isn’t Getting the Traffic It Deserves

Do you remember tossing pennies into wishing wells and fountains as a child? I know I do. In fact, if I recall correctly, I threw a penny into a fountain last week. Unsurprisingly, I didn’t get the Lamborghini or the vacation to Jamaica. Come to find out, throwing pennies into fountains is a pretty ineffective way of bringing your goals to life.For a while, I tossed my business blog posts into the hypothetical online wishing well. And for months, I was disappointed with the outcome. Posts got…See More
Mar 15
Amy Mcilwain posted a blog post

20 Things You Should NEVER Post on Social Media

Have you ever scrolled through your Facebook and or LinkedIn feed and wondered—why is this person posting this? We’ve all stumbled on distasteful posts, shook our heads and smiled. But is there a point where bad posts can affect your business or put your job in jeopardy?The other day, I stumbled upon a study that said 8% of American companies have dismissed someone for their behavior on social media platforms like Facebook and Twitter (…See More
Mar 8
Cameron Popper liked Amy Mcilwain's blog post Five Mistakes You Don’t Know You Are Making on Social Media
Feb 11
Nancy Gragg liked Amy Mcilwain's blog post Five Mistakes You Don’t Know You Are Making on Social Media
Feb 1
Amy Mcilwain posted a blog post

Five Mistakes You Don’t Know You Are Making on Social Media

Have you ever made a mistake that (at the time) you weren’t aware you were making? I know I have. For example, when I first started running, I remember assuming that all running shoes were created equal. As long as I found a pair that fit right and looked good, I’d be off to the races, right? Wrong. Over the years, I was plagued with nagging pains and recurring injuries. Before I examined the possibility that my shoes were bad, I resorted to the conclusion that I simply wasn’t meant to run.One…See More
Jan 25
Amy Mcilwain posted a blog post

Five Things All Advisors Should Know About Social Media Compliance

Compliance continues to be a pressing topic when it comes to financial advisors using social media. While advisors are becoming more comfortable with social media and acquainted with compliance regulations, it is something that must be thoroughly understood and revisited on a regular basis. If you are a rookie in social media compliance, here are five things that will give you a solid base of knowledge.Static vs. Interactive ContentStatic content is fixed content—like website copy, social…See More
Jan 18
Michelle Matson liked Amy Mcilwain's blog post 13 Powerful Social Media Stats & Trends to Know for 2013
Jan 8
Amy Mcilwain posted a blog post

13 Powerful Social Media Stats & Trends to Know for 2013

For the past several years, social media has been a conversation that was spoken of being as a new phenomenon. At first, people adapted to the new technologies, then businesses, and then virtually all relevant entities. Now that over one-third of the world is acquainted with social media, we are approaching an era where people and businesses are harnessing it and weaving it into their daily routines. The question of “why” is dissolving as the question of “how” emerges. As we enter 2013, social…See More
Jan 3
Amy Mcilwain and Vickie Adams are now friends
Jan 3
Mary-Jo P. Knight liked Amy Mcilwain's blog post Avoiding the Top Six Financial Advisor Social Media Risk Factors
Dec 12, 2012

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PR and Communications Manager, Financial Social Media

Amy Mcilwain's Blog

How Advisors Can Increase Trust With Digital Investors

Posted on June 18, 2013 at 9:39am 0 Comments

When I first launched Financial Social Media in 2010, there was a dark cloud of skepticism hovering around social media—especially in the financial services industry. At that time, many advisors and financial professionals I spoke with struggled to see the value in social technologies like Facebook, LinkedIn and Twitter.

Three years later, I am ecstatic to see how the financial industry has grown to integrate social…

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90% of High Net-Worth Investors Use Social Media. Are You Reaching Them?

Posted on June 17, 2013 at 1:40pm 0 Comments

As we all know, a significant portion of online users use social media. In fact, the latest data illustrates that a whopping 1 billion people are on Facebook, 500 million are on Twitter, and 200 million are on LinkedIn. That’s a whole lot of people! But you are not interested in the sheer volume of social media users, are you? You want to know if your prospects are online and…

Continue

​ Klout: I’ll Tell You Mine If You Tell Me Yours.

Posted on May 24, 2013 at 10:57am 0 Comments

“What’s your Klout score?” “I’ll tell you mine if you tell me yours.”  It’s becoming near impossible these days to have a conversation about social media without the dreaded mention of Klout.  For those of you unfamiliar with the term, Klout is a program that measures your social influence across many of the most popular social platforms on a scale of one to 100. It’s become a yard stick by which more and more people measure their…

Continue

Investors Are Listening To Twitter. Are You Talking To Them?

Posted on May 6, 2013 at 12:00pm 0 Comments

Social media is growing up and news that breaks on Twitter is now news that moves the markets. Real tweets have the power cause political tension, end careers and find a kidney. Fake tweets can have the same effects, and damage control is difficult. There is no way to edit or add a correction to a tweet, and once it has been re-tweeted, those 140 characters take on a life of their own.…

Continue

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